According to foreign media reports, Samsung Electronics recently revised its annual smart TV shipment target to 43 million units, which is higher than last year's estimate of 41.4 million units.
Of course, this goal is not unattainable. At the previous peak, Samsung could ship 50 million TVs a year.
According to the report, with the impact of platforms such as Chinese brand TCL on the North American market, Samsung and LG have increased their purchases of LCD panels to cope with competition, with 18 percent more orders this quarter.
In addition, LCD panel prices are also close to bottoming out, which can help fully launch the market battle.
In the past August, Samsung Electronics shipped 8 million TVs, an increase of 28 percent year-on-year.
