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According to industry analysts, more than 99 percent of the products in the smart micro projector industry use the DMD (digital micromirror) of Texas Instruments (TI) as the core display device. However, it is reported that the shipment of Texas Instruments' micro-projection DMD in mainland China this year has only increased by about 20 percent in high-definition chips, while SD handheld chips have indeed increased by more than 100 percent .
Assuming this as an objective data to look at the increase in double 11 smart projectors, it can be estimated that the industry's average "moisture" approaching 80 percent is really scary. Relatively speaking, take CooleTV, Haier, Lenovo, etc. as examples. The representative handheld standard-definition micro-projector has an incremental performance of about 200 percent on Double 11, which is basically in line with market objective data.
Chaos 1: Built-in audio
The domestic smart projection industry has suddenly become popular with built-in "fever audio" (very similar to the built-in karaoke of the TV set back then, wonderful), and even some models are marked with the "Harman/Kandon" logo. Such products that claim to "can project 300-inch" screens dare to fool their "enthusiast" users with built-in 2, 3-inch notebook speakers.
This practice violates the basic viewing needs of "sound and picture homology" and can be called another "Chinese-style" technological innovation. The TV can have built-in audio, that's because the image and sound of the TV are the same, they are together, and the sound and picture are synchronized. However, the scene of the projector is completely different. The image is in front of the user, but the sound is behind the user. The audio-visual split can only lead to confusion in the user experience, let alone "fever."
Therefore, we can see that general household projectors with a value of more than 10,000 yuan have no built-in audio system at all, and it is recommended to connect an external audio system. Even Xiaomi TV is aware of the importance of audio and has launched a "split" external audio TV product to ensure sound quality. Of course, 2- and 3-inch speakers can still be used as a toy and listened to, but it has nothing to do with "fever" and "home theater".
Chaos 2: Times Square, New York.
Small domestic venture capital companies always like to do amazing things. Promoted by the Chinese "Chongwai", "dew point" in overseas markets is a good way to perform. For example, the German IFA Red Dot (Design) Award and the American CES Innovation Award are basically for China's "Golden Award". "Master" design.
In recent years, an ordinary LED outdoor screen in Times Square, New York, has been spotted by a Chinese "tyrant" company. Spend a little money to post a one-minute video ad, and you can get it back to fool the media: "Landing in the United States of America is a sign that opens up the rhythm of the North American market." But that's all, this time I saw a few smart projection venture capital companies. In the pre-Double 11 campaign, they were busy boarding this billboard, but the most weird thing is that one of the "local tyrants" has come to use all Chinese. Way to show to the American audience. Is it true that great powers have risen, and all Americans must learn Chinese? Or is it just recording and broadcasting for 30 seconds to the domestic media for hype?
Chaos three: product basis.
The concept of Internet innovation has been deeply rooted in China. However, there are also many cases of the "Great Leap Forward". In the catering industry, there are many talents. After a few days of learning to cook, they dare to promote the "Huang Tai Chi Pancake" and "West Shao Ye Rou Jia Mo" on the Internet. In the field of science and technology, such great leap forwards are not rare.
Specifically in the smart micro-projection industry, in the field of products with heavy optical and optoelectronic technology, most of the brand's 100-person technical teams cannot find an optical engineer. So it's no wonder that when it comes to the description of specific product technologies, many brands like to use vague concepts such as "high light transmission lenses" to fool users. When it comes to the basic concepts of color gamut, color coordinates, and resolution, it is even more ambiguous. NS.
Combining actual tests and user evaluations, it can be found that the optical resolution of most product projection images cannot reach the minimum level at all, and even "out of focus" is widespread. Such product standards are placed abroad and generally belong to "toy-grade" products. So where is the technological innovation? Is it just about checking orders, checking traffic, checking presence and Android iteration?
Summary: A lot of chaos does not mean bad micro-projection
There are many similar chaos, so I won't exhaust them one by one. Of course, this is not because the product of smart micro-projector is not good, nor is it that all smart micro-projector brands are chaotic. With its portable and easy-to-use form, the micro projector injects "large screen images" into consumers' daily lives, which is subverting the concept and application of traditional projection. There is huge room for growth in many fields such as home theater, mobile TV, mobile commerce, games and entertainment.
However, from the perspective of the nature of smart micro projectors, the way out for the product lies in the application of "mobility" and "portability", which are not available in traditional projections, and are also the "user pain points" that micro projectors solve (mobility, portability). Ease of use); and the elements of intelligence, brightness, high-definition, and 3D are all available in traditional bulb projection, and will not be the development trend of miniature projection.
Trend stranih razvijenih tržišta može u osnovi objasniti ovaj trend. Vodeća prodaja na globalnom tržištu mikro-projekcija: BROOKSTONE u Sjedinjenim Državama, SK u Južnoj Koreji, philips u Evropi i drugi ključni brendovi, u osnovi fokusirani na ručne, mobilne mikro-projekcijske proizvode, ne prenosiva LED projekcija visoke{2}}definicije u odnosu na tradicionalnu smanjenu verziju.
By 2015, it is expected that handheld micro-projectors in the Chinese market will significantly surpass the market share of high-definition portable micro-projection products by more than 200 percent . As for a certain brand (mainly focusing on high-definition portable micro-projection products) with the help of market research institutions, it has repeatedly claimed that the market share is as high as 50 percent or more. The share of the micro projector market is less than 35 percent !
Među domaćim domaćim brendovima, KuleTV i Telstar su prvi brendovi koji su se fokusirali na proizvode za pametne mikro{0} projekcije za ručne i mobilne telefone. Nakon 2013. godine, pridružilo se više od 50 brendova uključujući Haier, Lenovo, ZTE, Shanshui, Shenhua, itd. Počeo je da pokazuje znake opšteg prosperiteta. Očekuje se da će u 2016. godini, uz poboljšanje performansi ručnih mikro-projekcionih proizvoda, poboljšanje troškova, produbljivanje promocije, kao i prilagođavanje 4G mobilnih aplikacija, namjenskih APP-a, pa čak i proširenje društvenih atributa, moguće. Promovirajte snažan razvoj ručnih pametnih projektora.
