The era is developing towards the future, society is in line with the world, and the arrival of the intelligent era has broken the original way of life. Nowadays, there are many kinds of smart devices used in people's lives. Take the advertising machines that can be seen everywhere around us, for example! Have the careful friends found that advertising machines have been used in all walks of life, even our banks have set up advertising machines? And it's also a hanging type advertising machine with double-sided windows. What kind of role does this dual-screen hanging advertising machine play in the bank?
Banks traditionally put up billboards in the window, so that pedestrians passing by can understand some of the bank's interest rates and financial information, but this cannot be updated in time. Now we have applied a hanging advertising machine in the bank, which can completely replace it. Drop our traditional billboards. Our hanging advertising machine is displayed on a double-sided display with high brightness, which can be displayed clearly even under the sun. The double-sided display can display the same content at the same time, and it can also display different content at the same time.
For now, double-sided window screens are hung directly in front of the window glass of the bank, with one side facing outwards to display advertisements to passing pedestrians; the other side facing inward to display advertising content to customers entering the business outlets. Basically positioning is to actively display content. The content played is a picture poster or a promotional video.
Nowadays, the bank branches in many places have installed ceiling-mounted double-sided advertising machines. Some of them have a full-scale laying of double-sided advertising machines in many places. Why do more and more banks choose to install ceiling-mounted double-sided advertising machines? What advantages does it have that makes such a bank choose it by coincidence?
Because banks choose double-sided advertising machines in fact, there are few emotional factors. It is a commercial product and a necessary product. Whether it is the user-the bank or the machine itself, they are not greatly affected by emotion. For example, Double 11, the big promotion, and what discounts are available for purchases on the day, this will not achieve the purpose of the promotion. We have also done many activities at Ali's purchase festival, and it turns out that it is useless.
So, after so much sensible thinking, I finally chose, and the more I use it, what is the reason?
Although it is not comprehensive, after four or five years of market experience, I think there are probably three reasons: First, banks generally have display windows, and there are poster screens on them. This is a tradition for many years. A better alternative is an inevitable choice; the second is that the bank has some promotional posters at different times and needs to publish some information. This is a hard need. It needs a product that can easily and quickly change the content. , The carrier of disseminating information; Finally, the first two are the hard needs of banks, and there are many products that can be selected with some requirements, but the final choice is the double-sided advertising machine, which is simple and generous in style, easy to maintain, and easy to use. Inseparable.
There are various reasons for choosing a thing. We cannot understand the different reasons for each customer and each branch. Because different banks should have some different reasons. There are some reasons that we haven't even thought about; and some reasons are common. For example, the reason mentioned above, to put it more simply, is that banks need to promote, and this product meets the needs of publicity.
