Izvedba vanjskog oglašavanja:
Outdoor advertising is abbreviated as 01) advertising, which generally refers to all advertisements set up in open spaces. Outdoor advertising with flexible, diverse and innovative forms is an important part of advertising, and it is the third largest advertising media in my country's advertising industry after TV and newspapers.
1. Vrste vanjskog oglašavanja
Outdoor advertisements can be roughly divided into outdoor advertisements (billboards and advertising signs) and transportation advertisements (including inside and outside transportation, such as the body advertisement of a bus and the back seat advertisement in the car, and also include the waiting hall advertisement. ). According to the media used in outdoor advertising, it can be subdivided into advertisements such as street signs, light boxes, neon lights, car bodies, posters, balloons, display screens, and projections. Here is a brief introduction to various outdoor advertisements.
(1) Street sign advertising
Street sign advertisements can be subdivided into small indicative street signs J-Announcements and large and medium-sized street sign advertisements. The former generally refers to the floor instructions between large buildings or elevator entrances, and the latter is generally installed on the roof, on the side of the highway, on the highway bridge, etc. The disassembly device is often used for street sign advertisements, which is convenient for reinstallation and management. Outdoors In the media, large billboards are still the most exciting part. Its super-large size, golden location, and eye-catching features are like a jewel in the crown, and it is a symbol of the "high level" and "status" of major companies. There is a popular saying in the advertising industry: "If you advertise on a large billboard, you will give people the impression of a powerful brand."
(2) Light box advertisement
This kind of advertisement is similar to the street sign advertisement, but the difference is that a thick box-like object is first needed to place the lamp tube for illumination. The layout of the light box is made of spray painting, and both sides can be used for advertising. The common shapes are square and round. They are often placed on the side of the road or hung at the door. The food cards are made into light boxes and placed at the door, and some stores also make the main hot products into light box advertisements at the door to attract consumers' attention. This kind of light box advertisement is not much different from ordinary street sign advertisements during the day, but it can be as good at night. As bright as street lights, it has the effect of illuminating and attracting attention.
(3) Xianhong Lantern Advertising
Neon advertising is the most prominent night effect in outdoor advertising. It makes full use of the natural conditions of darkness at night, changing colorful colors in the dark, and forming some dynamic effects according to the time difference between the lighting and extinguishing of the lamp, which is also useful at night A beautiful landscape. Although neon advertising is good-looking, there are still many shortcomings, especially in the use of materials. The working principle of neon lights is to use high voltage to penetrate the inert gas in the glass tube, so there are defects such as expensive, easy to break, high power consumption, single color, difficult to repair, and pollute the environment. What is often seen is that the work is lack of pens and less painting, maintenance It's more difficult.
(4) Traffic advertisement
Traffic advertising refers to the use of vehicles or transportation facilities to publish advertisements. Advertisements can be posted outside the bus, or a detachable device can be installed on the back of the seat in the bus or taxi to post the advertisements. The subway cars and subway stations are all places for advertisements. Even the telephone booths are also full. Ads. Therefore, it can be said that traffic advertisements are all over all kinds of vehicles, everywhere and in various forms. Public transportation advertising has developed rapidly. Bus advertising has unique advantages such as the lowest cost per thousand people and the largest outdoor mobility. With the acceleration of urbanization and the rapid increase of urban consumer population, people spend more time outdoors and need more convenience , Quick access to information. So as to stimulate the development of outdoor traffic advertising.
(5) Poster
Posters, also known as "posters" or "propaganda posters", are mainly posted in public places such as streets, commercial downtowns, stations, exhibitions, etc. They have the characteristics of extensive content, strong artistic expression, and suitable for long-sightedness. They are also known abroad. It is a "moment" street art. Most of the poster advertisements are posted in public places and inside and outside of shops. They are small-sized street advertisements. There are several forms of expressions such as text, hand-painting, computer design and photography, and they are printed by typesetting. In design and performance It is necessary to give the audience a strong visual impact in order to attract passers-by in a few seconds and leave a deep impression on them. Poster advertisements generally use visually impactful and concise pictures, not many The text is matched with eye-catching colors. Of course, the poster advertisement cannot be posted casually. It must be posted in the designated position, such as the advertisement column, to ensure the cleanliness of the city.
(6) Balloon advertisement
Balloon advertisements are divided into two types: high-altitude advertisements and ground advertisements. High-altitude advertisements generally refer to large balloons and hot air balloon advertisements, and ground advertisements refer to inflatable air film advertisements. Large balloons use balloons with a diameter of about 2-3 meters, which are filled with hydrogen to make the balloon rise. Empty, and tie a banner on the lower end. Bundled on the ground. The banner is written with some "announcements. It is generally used in exhibitions or conferences to provide support atmosphere. It also adds celebration to some celebrations. It is not only when doing hot air balloon advertisements." You can write on the sphere. You can also make hot air balloons according to the shape of the product. Ground and advertising types of inflatable air film advertisements are common in the shape of arches, people and animals. The characteristics of balloon advertising are detachable and reusable, but because of its size It's huge, so the requirements for the venue are higher.
(7) Third media advertisement
The third media advertisements are LED advertisements, such as Aozhen's LCD advertising machines, outdoor advertising machines and projection advertisements. LED is a light-emitting diode Might Emitting Diode written in English. The most widely used LED electronic display screens are red, green and yellow diodes, and the development of blue and pure green diodes has reached the practical stage. It can be used to display text, graphics, images, animations, quotations, videos, and videos. Various information such as signals. Liquid advertising machines are used in vehicle-mounted TVs and building display screens. Most of the building LCD advertising machines are installed inside and outside elevators and leisure areas. Because buildings are basically office buildings for business people, advertising here is more targeted. Strong. Many advertisements focusing on high-consumption goods are the main ones. For example, car advertisements are optimistic about this kind of media. On-board TVs are mainly used in buses and taxis. Projection advertising is a relatively new advertising medium. It includes covering the entire building with projection images or using a projector on the roof of the building to project on the sidewalk at night, using optical principles to project Make some patterns, eye-catching and other ways.
