The difference between digital signage and advertising machine

Jun 16, 2021

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The meaning of LCD advertising machine: LCD advertising machine is also named as digital signage. LCD advertising machine uses LED liquid crystal display to play videos, images, texts, etc. Fangfang product information, promotional information, etc. Improve the display rate and display effect of products in the sales terminal, and stimulate impulsive purchases. It is placed next to the products in the store and can be automatically turned on for promotion. Compared with other traditional media and promotion methods, the investment is extremely low and the cost performance is extremely high.

Building advertising machine


As a high-tech product, LCD media can attract the active attention of consumers with its dynamic pictures and lifelike colors. In addition, its broadcast time is generally the idle and boring waiting time of the target audience, so most of the audience Will not have a rebellious psychology to it, but will actively choose to watch it. Data shows that 74.2 percent of the audience in a building equipped with LCD advertising media will often pay attention to the content played by this LCD media every time they wait for the elevator, and 45.9 percent of them watch it every day. 71 percent of the audience who like this kind of liquid crystal display media advertisements, the biggest reason is that they think that they did not waste their time while accepting this kind of advertising information, it can also relieve the boring time, and they can also obtain useful information from it. .

Building advertising machine


   LCD advertising players are used in various advertising markets, mainly in commercial buildings, schools, hospitals, public transportation and other industries. Therefore, the LCD advertising machine also has the advantages of strong pertinence, high arrival rate, mandatory viewing, high urban coverage, low carbon and environmental protection, etc., and the LCD advertising machine has become the best medium for advertising and marketing.


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